Stop “moving the needle.”

Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]

Non-Profit PR: raise your profile before you make the ask

The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]

Corrections and Retractions: A PR Challenge from All Angles

Margie recently wrote about the importance of PR pros learning from our mistakes. We aren’t the only ones, of course. Reading this excellent post from Scientific American is a good reminder that top professionals from any discipline are bound to stumble from time-to-time. Correcting factual errors in journalistic pieces is a delicate task. Clients, of […]

Sober Advice for PR Counsel in the Digital Age

“Write drunk; edit sober.” I recently saw that quote dubiously attributed to Ernest Hemingway on an office poster. Its origins are sketchy, but I believe it contains a solid gold nugget of truth. No, I’m not advising you to drink and draft. I think the blush-worthy combination of Twitter and happy hours has given us […]

Personal PR: Putting Down Roots While Branching Out

In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]

On Storytelling: Weave a Yarn That Sticks

Like all parents, my husband and I spend a lot of time educating our daughter. Fostering a global perspective, particularly on economics—really abstract concepts for a kid—can be one of the toughest lessons to master. A few years back, we stumbled across If the World Were a Village, a book that made our job so […]

Guest Post: IABC San Diego’s “Be Heard” blog

I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]

Intesa Communications Group Opens San Diego Office

A new San Diego public relations firm, serving clients across the country, has opened its headquarters downtown. Award-winning husband and wife team Dave and Margie Newman founded Intesa Communications Group in August of 2012, shortly after relocating to America’s Finest City from Washington, D.C.