Social media: less bullhorn, more happy hour

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Stop “moving the needle.”

Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]

ACE Task Force

In 2014, the Intesa team was tapped to lead the start-up communications planning, strategy and vendor selection process for the newly formed ACE Task Force of Shelby County. This group of 40+ Memphis, TN, leaders is using Adverse Childhood Experience (ACE) Survey data to reframe the community conversation around the universal and harmful nature of childhood traumatic experiences. Building […]